Oracle CX

Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for customer relationship management (CRM), sales, marketing, customer service, e-commerce and other tools, such as configure, price, quote (CPQ) tools. Increasingly, Oracle is building integrations between these tools so contact center service agents, for example, can refer to sales or marketing information as they review the information residing in a customer case to try to resolve an issue. Like Microsoft, Oracle offers on-premises and cloud-based CRM technologies.

Launched in its original incarnation of Oracle CRM in 1998, Oracle features several acquired product lines that make up its CRM portfolio, including Siebel — an on-premises CRM — as well as Oracle CRM On Demand and Oracle Sales Cloud, which are software as a service (SaaS), or cloud-based, CRM technologies.